How to Use Your Milspouse Story to Connect with Customers
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SPEAKERS
Lizann Lightfoot,
Founder of the Seasoned Spouse blog, and published author, The Seasoned Spouse
![Lizann Lightfoot, Headshot](https://msf2023.wpengine.com/wp-content/uploads/2022/05/Lightfoot-Author-larger-150x150.jpg)
FORMATWorkshop
CATEGORYMilitary Spouse Related
LEVELBasic Understanding
Storytelling is an effective way to make yourself memorable to customers and potential clients. Many military spouses don't realize they are sitting on a goldmine of great stories that can showcase their unique skill set. Identifying and sharing your unique milspouse story can be a valuable business strategy, even if your work and clients are not military-affiliated. In this session, milspouse author Lizann Lightfoot will demonstrate why storytelling is an effective strategy for your business, and explore several types of stories that have a maximum impact in a social media world. Then, she will lead you through a storytelling workshop where you will brainstorm storytelling strategies to enhance your own business websites.
![Lizann Lightfoot, Headshot](https://msf2023.wpengine.com/wp-content/uploads/2022/05/Lightfoot-Author-larger-scaled-193x193.jpg)
Lizann Lightfoot,
Founder of the Seasoned Spouse blog, and published author, The Seasoned Spouse
Lizann Lightfoot, "the Seasoned Spouse," is a professional writer and editor who focuses on support for military families. In 2016, she founded the Seasoned Spouse blog and became a freelance writer. Since then, she has published hundreds of articles for military magazines and websites, and self-published two books. Her third book, "Open When: Letters of Encouragement for Military Spouses" was published in 2021 by Military Family Books. She now works as the Senior Content Editor for PCSgrades.