Veterans: Your Secret Weapon


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Michael Hansen Headshot
Michael Hansen
National Director of Military Affairs, Power Home Remodeling

FORMATPannel Session

CATEGORYNonprofit - Social Impact

LEVELBasic Understanding

I’d love to join a panel discussion with other business leaders and converse about how their organizations retain, invest and acquire veterans and other military-connected individuals. The goal of my presentation is to be powerful and purposeful. I want the audience to think differently, ask questions, and take away tangible advice they can immediately incorporate into their organizations. I founded the Power Veterans Initiative (PVI) with the goal of capturing the best talent from the military to grow Power Home Remodeling’s national footprint and to advance the career development of veterans. Yet, making one differentiation was a priority -- PVI is a strategic business initiative that exhibits real ROI tapping into the unique talent that we normally wouldn’t get from traditional talent acquisition programs. I’m hoping all panelists will share their experience as well as takeaways on how to better engage and develop the leadership skills of our military communities.


Michael Hansen Headshot

Michael Hansen

National Director of Military Affairs, Power Home Remodeling

Recognized for pioneering a unique approach to business innovation, Michael Hansen created a data-backed model to drive the recruitment and development of veterans. Despite a decorated career in the Marine Corps, Michael discovered his purpose building a dynamic and transformative community in an unlikely place - a home remodeling company named Power Home Remodeling. At Power, Michael noticed that military-connected employees weren’t just successful, but disproportionately successful, so he worked closely with executive leadership to create the Power Veterans Initiative (PVI), which is transforming the narrative around veterans in the workplace. Michael’s expertise has been recognized nationally in the Washington Post, MilitaryTimes, SXSW, and more.


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